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Products Claiming Guaranteed Weight Loss: Can You Believe Them?
By June Campbell
Today’s consumers are likely to come across various products offering a guaranteed weight loss. But to what extent can we rely on this claim? Does guaranteed weight loss exist? The Sales Claim Companies that manufacture or distribute diet supplements or that develop and promote particular weight loss diets often guarantee the weight loss. (In the small print, it stipulates that you must follow their instructions to the letter). There are two reasons for offering this guarantee. First, it is made because a great many individuals who have attempted to lose weight have ended up discouraged and disappointed with the results of their efforts. They are no longer prepared to put themselves through the rigors of a weight loss regime, or to shell out for yet another product unless they are sure it will be worth the effort. There is a second reason why the guarantee is offered. Today’s somewhat spoiled consumer expects to get what he or she desires. They want black and white promises or guarantees that something will work exactly as they hope. They like to be told that “customer is king” and that they can have what they want. Therefore, as stated earlier, manufacturers and others give the customer what he wants – the assurance that the weight loss is guaranteed. This may turn out not to be the case.
Offering a Money Back Guarantee Depending on where you live in the world, you are probably allocated certain consumer rights by law. A business may offer you something extra in addition to your legislated rights. They may, for example, offer to refund your money within a specified period of time after you make the initial purchase. It is commonplace to see a money back guarantee stating that your money will be returned to you if you do not lose weight by following the instructions. The companies do not make this guarantee because they are so convinced in their heart of hearts that the weight loss will happen as specified. They make the guarantee because it is financially astute to make it. Even if they end up refunding money to a certain number of customers, they will still make more than they would have made without the guarantee.
Guaranteed Weight Loss: The Reality With the possible exception of surgical intervention, no diet, supplement, pill or product can produce guaranteed results in 100% of the people who use it. Obesity is a complex condition. There are those who state it is a simple matter of eating less and exercising more. At the most basic level, that is likely to be true. A certain percentage of people will be able to manage their weight by simply reducing their food intake and getting more exercise. However, if it were really that simple, the obesity epidemic would not exist. First, many overweight people eat for emotional reasons. With some, overeating is a compulsion and an addiction. These people can no more control their food intake by will power than the drug addict can simply decide to stop using her drug. True, they can often lose a substantial amount of weight by one strategy or another, but in time, the weight returns. Secondly, we live in a culture where food, especially food high in fat and starch, is readily available, economically priced, and advertised broadly. Furthermore, food is a major aspect of many social occasions. Given these complexities, there is no such thing as a pill, supplement, diet book or exercise tool that is going to permanently solve all weight related challenges. Permanent weight loss can only happen through radical and permanent life-style change. Although there is no such thing as guaranteed weight loss by using a particular product, the person who struggles with excess weight can certainly find the sort of help that will contribute to achieving their weight goals. A successful weight loss plan will be tailored to the individual’s needs. It will take into account their physical, cognitive and emotional makeup. This may involve group support, counseling, accurate nutritional information, a realistic exercise routine and other helpful approaches. Many are finding that alternative therapies like NLP, hypnosis and energy psychology are useful tools in weight management. |
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Great job, June. It's amazing how many people fall for these quick fixes, and these companies know it.
CONTRIBUTOR'S REPLY
So right. People desperate and/or looking for easy answers make them good targets.
I think you hit the nail on the head. It's all about lifestyle for most people, and that takes more than pills to turn around.
 | | odls May 27, 2010 04:10 | |
CONTRIBUTOR'S REPLY
You are so right. Some diet pills certainly can promote weight loss, but there are side effects, plus the weight usually returns when the pills are discontinued.
Great job June! The guaranteed products entice us to try it without risk. It is a lifestyle choice that one must make for themselves.
CONTRIBUTOR'S REPLY
Lifestyle choice it is. Thanks for commenting.
I am taking a different approach to weight loss. Yesterday I purchased two 15 pound one piece dumb bells (One for each hand). Just doing three five minute workouts with the dumb bells and working out with one in my free hand while I walked the dog has helped my back feel better. Weight loss is one thing. Losing weight AND adding muscle tone at the same time is another. I will keep you posted on my progress. Walmart's offered no guarantee on the weights but I just lost thirty pounds this morning when I set the weights down. 
CONTRIBUTOR'S REPLY
LOL! Good for you. I have no doubt that the dumbbells are a better weight management tool than many products you come across. Of course, it is a little harder than taking a pill, or whatever.
There is nothing like the warning of a disease as an incentive for changing one's life style. My hubby was diagnosed with diabetes 6 months ago and we have both lost a lot of weight since. We not only changed our diet but have a more regular exercise routine. It's a case of do or die with him .. it has helped me too. I'm happy to say that his blood sugar levels have evened out and now he is doing great.
Thank you for this insightful intel,June.
CONTRIBUTOR'S REPLY
Congrats to you and your husband for your commitment to good health. Yes, illness can be a motivator, for sure.
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